Designing for Clarity

Aaron Hoffman is a Wisconsin-born, New York-trained, and now Chicago-based design director who has always enjoyed creating things and solving problems. He is dedicated to: making complex systems more approachable, breaking big concepts down to an understandable level, and creating the cleanest graphics possible.

Also important: drawing, painting, animation, various hand-made projects, motorcycling, branding, video game design, and (apparently) general creative eclecticism.

 
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