True Office: brand


True Office
2011-2014
Role: Creative Director/Designer

A very exciting and often demanding experience, I was brought aboard True Office part 1 “on the ground floor.” This afforded a ton of valuable experience, (not to mention riding the roller coaster known as startup life.) The mission was to transform compliance training from dreaded, mandatory, Powerpoint-based drudgery into something iPad-based and engaging. Our small team developed a (very ambitious, production-wise) new approach based on dropping the player into a dramatized compliance situation in fictional workplaces. For more about the product, check out the True Office app writeup.

As the sole designer and Creative Director, I was responsible for developing a brand identity from the ground up, including our presentations, marketing materials, directing our website frontend, and start-to-finish production of our pitch videos.

True Office’s logo combined an owl (knowledge) and a tapping finger (interactivity) to represent our core values.  The digital-first approach and mobile-centric product were represented by alternating Red, Green, and Blue (RGB) color schemes.

True Office’s logo combined an owl (knowledge) and a tapping finger (interactivity) to represent our core values.

The digital-first approach and mobile-centric product were represented by alternating Red, Green, and Blue (RGB) color schemes.

Brand in use

Later stage pitch video (2014)

Original pitch video (2012)

Brand Guide