Motivating Users to Check Their Knowledge
Project: NYSE Pulse Check - diagnostic quiz game
Company: New York Stock Exchange Governance Services
Role: Head of Design/UI Designer
My colleagues and I set out to shake up the often-dreary compliance industry, so we developed this diagnostic game to engage users and better inform HR teams.
Pulse Check effectively motivates users to compete for the arcade-style high score (seriously: users often played through multiple times!) in a 5-minute compliance “quiz,” comprised of three rounds of mini-games. Meanwhile, the back end tracks user answers and collates them into the NYSE GS Analytics Portal so the company can cater their next training program to address specific blind spots.
The final look of this software had to walk the line between B2B expectations (which tend toward conservative, if not outdated, styling) and ensuring that users saw it as fun and inviting.
Pulse Check started with a strong idea, but was iterated first with “paper” mocks that were workshopped with some of our actual interested clients. I then created a set of designs that were updated and styled while the development team built a prototype version.
The Alpha and its features were well-received, but based on feedback from client workshops, I created a final design/asset set for our beta. This set informed an updated build from the development team, which was then put through several anonymous online user testing sessions.
This testing round drove another set of updates, but most critically it reinforced the idea that the complex “Speed Sort” game (where users had to select an item’s category by putting it on the correct track while the clock was ticking!) had to go: users were getting too confused or stressed by its demanding interaction. This allowed us to focus on the simpler 2-answer “Lightning Swipe”, and the single-answer “Rapid Fill-In-The-Blank” and “Card Flip” games.
Final button sheet
Our tight iteration process allowed for a fast launch and, pleasantly, some very positive feedback from users and clients.