NYSE Governance Services: brand


New York Stock Exchange Governance Services
2015-2017
Role: Head of Design

True Office was acquired by NYSE and folded into its (now folded) Governance Services division, and our Adapt compliance training software (renamed to Pulse) became an offering for NYSE-listed companies. (I tend to think of this as True Office part 2.) I was tasked with creating a sub-brand for Governance Services that not only respected and reflected NYSE’s brand guidelines and also carried some of True Office’s “not your average compliance” vibe.

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Brand in Use

These motion clips are pulled from various motion materials for marketing and events. While I directed all of our video content and often designed individual frames and graphics, tons of credit here is due to Nick Sampson, our dedicated then-Motion Designer.

Much of the collateral you see below was created by our crack team of in-house designers.

Brand Guide

One of my responsibilities was the creation and maintenance of a dedicated “NYSEGS” (sub-)brand guide. Luckily, the NYSE brand team had a strong foundation and set of guidelines upon which we could expand. There was room afforded for flexibility, so the secondary NYSE blue (this vibrant aqua you see here) became the primary blue for GS. I also expanded the section on brand values and showed wider use of graphics and icons to help position our unique product offerings.