Select Professional Projects

Crafted via career

Curious about my entire career? View all professional work


Select Personal Projects


Pore through any/every personal project: View all personal work


Designing for Clarity

Aaron Hoffman is a Wisconsin-born, New York-trained, and now Chicago-based design director who has always enjoyed creating things and solving problems. He is dedicated to: making complex systems more approachable, breaking big concepts down to an understandable level, and creating the cleanest graphics possible.

Also important: drawing, painting, animation, various hand-made projects, motorcycling, branding, video game design, and (clearly) general creative eclecticism.



Sketches + photos + What I’ve Been Up To